I’ve seen more signs at work that we’re going to lay off the majority of the marketing team and have one or two people with AI (plus some freelancers). The market in Krakow is really terrible for marketers too in part because companies are doing more with less, but also because traditional forms of content marketing are far less effective.

Luckily for me, I have a good strategic head, can write well and have enough design and tech knowledge to be dangerous. But for my colleagues who are more “T-shaped” (Or even pure specialists) I worry.