we’ve reached peak marketing optimisation 🔗

Marketing Effectiveness cartoon - Marketoonist - Tom Fishburne

Cheryl Calverley, CMO at UK mattress brand Eve Sleep recently observed: 

“We’ve reached peak performance optimization. Everyone has piled in and done the easy stuff in digital marketing … so we come back round in a circle. The only way to stand out from the crowd is creative.”

Interesting point and one that I suspect many in the creative department (waves hand) will like more than those in performance.

A Recession Is Coming (Eventually). Here’s Where You’ll See It First. - The New York Times 🔗

A Recession Is Coming (Eventually). Here’s Where You’ll See It First. - The New York Times

…another recession will come eventually. Fortunately, economic expansions, unlike coin-flip streaks, usually provide some hints about when they are nearing their end — if you know where to look. Below is a guide to some of the indicators that have historically done the best job of sounding the alarm.

One caveat: Economists are notoriously terrible at forecasting recessions, especially more than a few months in advance. In fact, it’s possible (though unlikely) that a recession has already begun, and we just don’t know it yet.

Five pretty interesting indicators but I do enjoy the caveat at the beginning of the article.

A bit later than usual but this week’s newsletter is out and I made a change.

“Twitter when everyone says they’re smarter than you are and Instagram where everyone says they’re more fabulous than you are.”

14 Business Jargon Phrases People Love To Hate 🔗

14 Business Jargon Phrases People Love To Hate from the Grammarly Blog

An articles I’d like to send to a couple of people in the office. I really wonder if some people know any verbs which aren’t “leverage” and “scale”.

Impostor syndrome goes away eventually. You just forget about it. The fastest way to get past it is probably to help other people.

I like this idea. Worst case scenario you’ve helped someone out.

You are fine without advice and suggestions - Austin Kleon 🔗

You are fine without advice and suggestions - Austin Kleon 🔗

But no, I don’t want to instruct step-by-step how the collages are done, because:

  1. I’m still exploring the technique myself and I don’t want to codify it or make any rules or make it boring
  1. I am certain that if curious commenters sat down and tried to approximate my technique with their own tools and materials, they would come up with something of their own.

I have to admit that I often ask people how they did something. Sometimes I try to do it myself before I ask (leading to interesting results) and on other occasions I try to copy to the letter (and often I fail to reproduce it exactly). I wish I could say those failed attempts always lead to some cool, unique style. More often than not they are just lame attempts. Regardless, the process is always fun (with frustration).

Accidental cat filter appears on Pakistan official’s briefing | World news | The Guardian

Yousafzai was giving a a briefing to reporters in Peshawar when a member of his social media team inadvertently switched on the cat filter. The event was streamed live on Facebook.

🤭

# 1980s Teenagers And Their Bedroom Walls 🔗

1980s Teenagers And Their Bedroom Walls a 1980s teenaers wall

So what would your prototypical 1980s bedroom look like? Here is a collection of 40 interesting photos that show bedroom essentials every kid who grew up in that era would have.

Not being a 1980s teenager, there’s an element of this which feels so familiar, and so foreign. I guess now we just have stickers on Macbooks.

“I think it is a book of hope,” he says. He’s wearing suspenders and a shirt that matches his lively blue eyes. “Children need hope. You, little insignificant caterpillar, can grow up into a beautiful butterfly and fly into the world with your talent. Will I ever be able to do that? Yes, you will. I think that is the appeal of that book.

‘The Very Hungry Caterpillar,’ By Eric Carle, Turns 50 : NPR