Category: Longform
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Starting is the first step
I’m starting a micro cast experiment to get more familiar with my new company’s app PomPom. It’s a podcast editor that’s native to the Apple platform so my role as a marketing executive will be to help make it more wide known and create relevant content on the Apple and podcast ecosystems.
So here we go!
Transcript
Hi, everyone. welcome to my first microcast. This is a new experiment I’m doing partially because I am joining a new company who makes a podcast editing tool called pom-pom. In fact I’m using it to recording to edit this podcast now this microcast but also because I’ve had the desire to do podcast for awhile I’ve put it  off for very good reasons and And now I can’t have a perfect excuse to break through that barrier because it will help with work so it’s one of those things which is fortuitous to help me overcome those barriers. So what will this micro cast be about? I’m not 1 00 % sure I’m basically starting now and starting to microcast to try and find my feet. And in fact that’s what I basically did with my newsletter. I had started a newsletter three years ago or something crazy like this maybe even longer and the idea was just sharing some things that I found interesting something that made me smile each week and that was even the initial name the initial version And then overtime I changed it to be more focused on showing Sketchnote resources in fact I actually think that was the first version — sharing Sketchley resources came first then I share a type of things I found interesting. Then I changed it again to be about creativity and showing the creative process And now currently I’ve been doing the sketching round up for 20 editions that I’ve sent out and this has really seems like it’s found its place. I think I actually had more subscribers for the the old learn create share newsletter but this is one which is just so easy for me to create and it’s so fun to create and it feels like it’s it’s the right newsletter to be doing And it’s just interesting how that has kind of emerged from nowhere and that it took me a long time of trying different things of changing the format of making mistakes to find the thing that actually worked for me. and that’s that’s the key part you know maybe this isn’t the most popular newsletter it could be. If I was really focusing on that and maybe I do something different for my followers or whatever but it’s a sustainable newsletter that I can keep going. And so that’s what I’m hoping will happen with this microcast. Maybe I’ll make some pivots maybe I’ll try different formats but it’s only by starting that I can learn what I actually want to do so thank you for listening and I’ll catch you in the next one
A brief reflection on hitting issue 50 of my newsletter
I just published issue 50 of my newsletter! (It’s actually a few extra which I didn’t import).
It’s gone through about four iterations during that time but the sketchnote roundup format really seams to have worked for me.
- I was sharing this content without the newsletter
- It’s simple enough that I can produce it every week
- I’ve had some really nice comments as well.
It’s certainly not perfect and I wish I had managed to get a few more subscribers it a bit more, but I enjoy making it so that’s enough for me.
Making the right choice for me.
I spent ages debating whether or not I should call my site Learn Create Share or keep SketchnoteClassroom or do something else.
In the end I changed to Learn Create Share as I wanted an impulse to make sketchnotes about other topics rather than just make sketchnotes on sketchnoting.
That was a fantastic personal decision.
It completely changed my approach and I am really pleased with the sketchnotes I’ve made since then.
At the same time, I’ve basically stopped making any sales of the courses I made since then!
So it was a great personal decision, but terrible “business” or brand decision. And I’m totally happy with that.
Managing vs leading.
I’ve asked some friends for advice on managing a team and a lot of people respond with things on “leadership”.
I find that jump interesting. Of course there’s a lot of crossover between the two but I don’t view them as the same.
Leadership involves setting the vision and prioritise for a team. It’s about knowing where you should go and communicating that vision.
Management is about getting the most out of the people who report to you. Leadership and vision help with that, but it’s not the end of the discussion.
You can set and communicate a great vision with everyone bought in, but there can still be management issues (conflicts between team members, under performance from a team member, one team member needs a different approach, someone isn’t doing their best work) and when the vision is less than perfect, more problems can be added on.
I’m not saying that I’m a perfect leader, but I believe that my management issues aren’t related to my leadership but to my management. It’s even possible that my focus on setting a vision might be interfering with helping my team members. What I mean is I can be so focused on the goal that we should be going towards, that I miss the issues that are preventing team members from reaching that goal.
I suspect that I’m being tough on myself here (as I often am) and overthinking this, but it’s certainly an interesting area for me as I’m in the process of changing my mind on this subject.
Perhaps I’ll share more soon.
A lack of flow
Today I realised that since I became a manager, I have a lot less “flow” time. Instead of the long, multiple hours of focus on one thing, I now have a lot more jumping from one thing to another. Part of it could be changed (by myself and others in the company) but part of it seems to be a natural part of the job. It’s a bit depressing really. Flow tasks feel incredibly rewarding and are often high value. All this jumping feels more stressful and less important work.
My fears about doing a roundup newsletter
Whenever I’ve run a newsletter sharing links of stuff I find interesting, I’ve always worried it will become obsolete. Surely people would just start following the same sources I do and find what I find before I share it. But yesterday I realised that is not true. Many of the roundup newsletters I follow share articles from some regular sources and while I end up following some, I still appreciate when they share something I missed or also read. Plus, I never follow ALL their sources.
I love this as it’s a classic example where from my perspective as a creator, things look completely different than my perspective as a consumer. It’s basically the “Assuming everyone knows what you know.” or “No one else is paying you as much attention as you are paying yourself.”
If you’ve been thinking of making a roundup newsletter but have faced this fear, I’d bet that you don’t need to worry.
awkward product placement in Ted Lasso and The Morning Show
One of the most annoying parts of Ted lasso and the morning show is the awkward use of iPhones. Anytime someone gets a text, it’s shown on the iPhone and the camera has to do a close up of this small text. Shows like Sherlock found an easier way to show texts by making bubbles appear around the character, but these shows don’t do that as they must include the product placement of the iPhone.
🔗 First Look at WordPress’ Upcoming Twenty Twenty-Two Default Theme: “The Most Flexible Default Theme Ever Created for WordPress” – WP Tavern
Reigstad said the theme will be “built for Full Site Editing first,” with as little CSS as possible, and all theme styles configurable through theme.json wherever possible, so users can edit them through Global Styles.
Of course WordPress would have to tempt me with an upcoming default theme! The tie in with 5.9 makes sense with the full site editing push. Still not sure what I make of WordPress’s direction. It’s surprising how page builders still seem prevalent despite the advances in Gutenberg.
🔗 Scotland's version of 'hygge' - BBC
“But it isn’t just MacLeod’s sumptuous hot toddy choux buns, Heilan' coo cupcakes or haggis bon bons that have made the soft-spoken chef a viral sensation. By serving his food with a side of Hebridean folklore, Scottish Gaelic tongue twisters and traditional music – as well as the occasional cameo by his wee Westie pup, Seòras – Coinneach’s goal is to bring the best of Hebridean culture to the world”
A hot toddy choux bun sounds fantastic! Not so sure about the haggis bon bon though.
🔗 Best Habits to Track in 2021. Analyzing Habit Tracking Behavior from… by Coach Tony Coach.me App Medium
Every year I go through our data from Coach.me to see what habits people have started tracking and what habits they’ve stopped tracking. The result is a snapshot of what is becoming more popular and what is becoming less popular.
A really interesting list of habits and what are the most popular (see if you can predict the top five).